Wednesday, 9 February 2011: Last night South African mobile got a new major player - Red Bull MOBILE - a partnership between Cell C and Red Bull.
The iconic Turbine Hall in inner-city Joburg was the chosen venue for an invite-only event featuring performances by The Beat Bangaz, Goldfish, Black Coffee and million-selling international act, Faithless. Between acts, Red Bull BC One All Stars Cico and Pele and Red Bull Street Style ballers Kamalio and Sean Garnier were there to wow the crowds with some serious moves.
Red Bull MOBILE is powered by Cell C’s new generation, superfast network and offers unlimited access to the world of Red Bull on a customised smartphone. Personalities like 5FM’s Poppy Ntshongwana and DJ Euphonik and big name athletes Ryan Sandes and Khotso Mokoena are already on board testing the product, which will be available in stores on 25 February.
Says Lars P. Reichelt, CEO of Cell C: “Red Bull is a fantastic match for the Cell C brand and more importantly for our customers. Red Bull is not only the world leader in energy drinks but its association with cutting edge music, entertainment, art, sports and events means their broad lifestyle-based content links to our vision of enhancing our customers’ lifestyles. With Cell C’s superfast network and ever increasing coverage, Red Bull MOBILE truly gets wings.”
To find out more about the Red Bull MOBILE phones and packages, go to www.redbullmobile.co.za
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